Collective Intelligence

“Develop new knowledge together. With several hundred people.

With several thousand people.”

What is collective intelligence?


  • A new way of conceiving new knowledge. Creating new knowledge doesn’t have to be more demanding than sharing existing knowledge. Move beyond social networks into true knowledge co-creation.
  • A new way to mobilize and cross-fertilize people’s ideas. Launching an idea challenge or contest creates a set of unique ideas all vying for first place. Start a collective intelligence process to ensure participants build on each other’s solutions.
  • A new way of organizing and managing the co-production of knowledge. It won’t happen without help. Trust us.



Any organization that wishes to mobilize their forces and harness their ideas: companies, universities, communities, collectives, business clusters etc.

Even if the requirements of organizations vary widely, the philosophy remains the same: to transform the target ecosystem and facilitate the co-creation of new ideas, projects, and solutions.

Within a business cluster that mobilizes a large number of companies, institutions, and stakeholders, the dynamics of collective intelligence can stimulate the ideas of hundreds of participants, help co-develop a strategic plan, foster the design of collective points of view in the industry, etc.

For a conference or event, collective intelligence can support the co-creation of the program, facilitate transparency, traceability, and sharing of thoughts during the event, and help post-debate discussion happen as well as keeping the community engaged for the next edition.

Within a university or large school the dynamics of collective intelligence can complement MOOCs, Learning Management Systems, course creation, peer education and more. Cross campus collaboration can be more robust and ideas can be easily shared and expanded.

Within a single business the dynamics of collective intelligence can be used to co-design strategy or future business models. Incorporating the views of your employees and external stakeholders will help you find the innovative shared value propositions of tomorrow, and create robust discussions around complex issues (CSR, intrapreneurship, etc.)

Within a local government or public institution, the dynamics of collective intelligence can help provide a space for public consultation. Citizens and stakeholders can be mobilized in order to create a strategic plan for a city, to submit new policy proposals for discussion, etc.

In the context of associations, NGOs, political parties, etc. the dynamics of collective intelligence can build consensus between members even if they are geographically dispersed. It can help co-write white papers, and can mobilize the largest number of stakeholders around key issues for civil society.



These are the 4 rules that we at bluenove follow in order to get the best collective intelligence results:

  1. In a given group of participants, 10-20% are reactive participants. 1-2% are proactive, proposing new ideas, and keeping the discussion. The rest of the participants are observers, reading material but not contributing.
  2. Don’t exclude any idea even if it seems irrelevant. These ideas may become important later. Choose the ideas that you wish to keep at the very end of the process.
  3. The discussion needs to be mapped and must be allowed to be flexible. The synthesis helps with this process by mapping the ideas that have been shared.
  4. Iterations of the debate are key. They keep things moving forward and keep participants engaged.

How does it work?







We have developed a software solution and an accompanying methodology that facilitates collective intelligence. Assembl is the first software program that is designed to facilitate the co-creation of new knowledge in large groups of hundreds to thousands of people. Assembl creates a synthesis of the knowledge in the form of a structured document.

Assembl is not a social network, nor is it an online forum. It is a platform that allows structured exchanges and that maximizes the collaborative contributions of a group. All participants are actively encouraged to respond and build on the ideas of others.

Two key user roles are central to the process:

  • The Harvester – The Harvesters act as ‘catchers’ for the discussion. Their job is to capture key concepts from the discussion and organize them into a table of contents. This table will gradually evolve along with the debate.
  • The Synthesizer – The Synthesizer’s role is to create a periodic summary of the changes in the debate since the last synthesis, or summary, was sent out. This summary is sent to participants for validation through voting. It is also used to stimulate the debate as participants are encouraged to contribute and build on the ideas in the summary.

The Assembl platform can be used with multiple interfaces: participants can contribute via email, corporate social networks, or directly within the Assembl platform. Visit for more information!

Do you want to access the great ideas of your employees?